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Jan 082010

01/08/2010
Wall Street Journal

Qualcomm has come to market with a display technology called Mirasol that it expects to power next-generation, color e-book readers. Mirasol relies on so-called Imod technology, which uses ambient light to generate images and colors.

Unless you’re Stephen Hawking, the scientific details will make your nose bleed. But Qualcomm says that e-readers with Mirasol displays will only need charging every two weeks or so, while providing crisp text and pictures even in direct sunlight.

Bad news, early adopters: You can’t buy a Mirasol e-reader yet. Qualcomm says to expect them to ship this year, with price, size and other details still TBD.

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